BRITISH AIRWAYS — CARIBBEAN
Creative Director
BA have been flying to the Caribbean for over 60 years and they fly to more of the islands than any other European airline.
Our brief was position BA as the owners of holidays and travel to the Caribbean. We created campaign which figuratively transported people to the heart of each island, capturing its character through the use of evocative language, rich imagery and sumptuous soundscapes.
Each execution was unique to each island and helped demonstrate the depth of knowledge BA has for the Caribbean.
Even our radio spots captured the essence of the region — the often rushed T&Cs where delivered in a languid, laid-back way.