BRITISH AIRWAYS — NASHVILLE
Creative Director
In May 2018, British Airways became the first European Airline to fly non-stop to Nashville.
Our campaign ‘Plug straight into Nashville’ not only landed the news country music lovers had been waiting for but by capturing its heart and soul, we left people in no doubt that “Music City, Tennessee” is also ‘America’s next Fashion Capital’ and the ‘home of Southern Hospitality’.
For our audio work, we invited a range of local musicians to play live in cafes, guitar shops and in Nashville’s famed music clubs, inviting people to Plug Straight into Nashville with British Airways.
We then targeted our key audiences with specific creative relevant to their music tastes.
For the day of the route launch, we created an interactive pop-up in a London guitar shop. Unsuspecting customers, found themselves literally plugging straight into Nashville when a digital poster came to life with 4-time Grammy award winner Keb’ Mo’ live in Nashville inviting them to play together in a transatlantic jam session.
AWARDS
DMA Silver